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Managing business relationships
Ford, David - 2003 - 2nd ed
Persistent link: https://www.econbiz.de/10001779817
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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The role of inter-personal relationships in the dissolution of business relationships
Gedeon, Ioanna-Maria; Fearne, Andrew; Poole, Nigel D. - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 218-226
Persistent link: https://www.econbiz.de/10009524585
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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Contracts, relationships and innovation in business-to-business exchanges
Möhring, Monika Maria; Finch, John H. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 405-413
Persistent link: https://www.econbiz.de/10011342306
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Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong; Shiu, Eric; Henneberg, Stephen; … - In: Journal of business-to-business marketing 20 (2013) 4, pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
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Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina; Mainela, Tuija; Puhakka, Vesa - In: Orchestration of the global network organization, (pp. 349-376). 2014
Persistent link: https://www.econbiz.de/10010384333