This article aims to develop a novel model for ranking the parameters that influence the building of trust on online shopping in the context of Iran. A multi-criteria decision making (MCDM) model based on a fuzzy analytic network process (ANP) method is developed to systematically clarify the...

Purpose: The purpose of this paper is to investigate the impact of strategic collaboration (SC) on sustainable supply chain management (SSCM), considering the mediating role of internal knowledge sharing (IKS) and external knowledge sharing (EKS). Design/methodology/approach: The study...

Purpose: This study aims to investigate the effects of green brand equity (GBE) on green brand attachment (GBA), green self-brand connection (GSBC), green brand attitude (GBAT) and green word of mouth (GWOM). Moreover, the mediating role of three main factors, namely, GBA, GSBC and GBAT....

The Economic Production Quantity (EPQ) model is often used in the manufacturing sector to assist firms in determining the optimal production lot size that minimizes overall production-inventory costs. There are some assumptions in the EPQ model that restrict this model for real-world...