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Clustering halal food consumers : a Twitter sentiment analysis

Mostafa, Mohamed M. - In: International journal of market research 61 (2019) 3, pp. 320-337

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Mining and mapping halal food consumers : a geo-located Twitter opinion polarity analysis

Mostafa, Mohamed M. - In: Journal of food products marketing 24 (2018) 7, pp. 858-879

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Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de

Baumbach, Wenke; Schmidle, Michael - 2008

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Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs

Casper, Constance; Reichert, Irmingard - 2008

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Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]

Kayser, Maike (contributor); Böhm, Justus (contributor); … - 2010 - 1. Aufl.

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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product

Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200

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How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

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"Social food" : food literacy co-construction and distortion on social media

Steils, Nadia; Obaidalahe, Zakia - In: Food policy : economics planning and politics of food … 95 (2020), pp. 1-9

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Influences of social media on consumer decision-making processes in the food and grocery industry

Tarnanidis, Theodore (ed.); Vlachopoulou, Maro (ed.); … - 2023

"This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the farreaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and...

Persistent link: https://www.econbiz.de/10014315759

How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam

Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203

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