Saraswati, Arvind Kumar; Syed, Asif Ali; Singh, Shamsher - In: International Journal of Customer Relationship … 9 (2018) 3, pp. 1-12
Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the...