Internet banking services as tool of CRM : a study of customer satisfaction in the National Capital Region, Delhi
Year of publication: |
2014
|
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Authors: | Singh, Shamsher ; Sirohi, Naveen J. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 1/3, p. 101-118
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Subject: | CRM | customer relationship management | internet banking | customer satisfaction | customer attraction and retention | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Internet |
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