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In this thought-provoking book, leading experts explore why international entrepreneurship is important to the life … sciences industry. From multi-disciplinary and cross-national perspectives, they question why international entrepreneurship … contemporary challenges of relevance to life science firms and draws on leading-edge debates in international entrepreneurship …
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Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1. Overview of the Entrepreneur's Journey -- 2. Basics of Market Research -- 2.1. Basic Market Research Concepts -- 2.1.1. Primary and Secondary Market Research -- 2.1.2. Quantitative and...
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