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Sales cannibalization – i.e., intra-organizational sales diversion – bears a prominent role in the competitive upheavals within Information Technology markets. However, detection and measurement thereof have only raised lukewarm interest among Information Systems scholars so far. To their...
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Sales cannibalization – i.e., intra-organizational sales diversion – bears a prominent role in the competitive upheavals within Information Technology markets. However, detection and measurement thereof have only raised lukewarm interest among Information Systems scholars so far. To their...
Persistent link: https://www.econbiz.de/10010699298
Pioneered by Apple’s App Store, online sales channels for software applications have acquired a prominent role in the consumer software market. This success has been a catalyst for several vendors of enterprise application software, who opened their own online sales channel alongside...
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