Showing 81 - 90 of 133
In this paper, the prevalent approaches towards defining and measuring brand equity are discussed and systemized. The resulting classification allows matching particular types of brand metrics with coherent approaches to defining brand equity, which contributes to the convenience of making and...
Persistent link: https://www.econbiz.de/10010600605
In this work, disruptive innovation theory is applied to studying multi-sided platforms (MSPs). It is argued that a successful MSP is one that is capable of making products, which are likely to disrupt the current market. The authors develop a mechanism by which it is possible to determine the...
Persistent link: https://www.econbiz.de/10010600606
We asked the participants of our controlled experiment to solve the Newsboy Problem. In this work we describe the design of the experiment. We analyze results of the experiment and emphasize the difference between the theoretical solution and the solution chosen by our subjects. We test sever-al...
Persistent link: https://www.econbiz.de/10010600607
Full text in Russian. Executive summary in English is available at pp. 43.
Persistent link: https://www.econbiz.de/10008925077
Full text in Russian. Executive summary in English is available at pp.37.
Persistent link: https://www.econbiz.de/10008925078
This working paper presents methodology for benchmarking infrastructural sectors with power supply model as an example. The paper shows some benchmarks for analysis of power supply efficiency and effectiveness dynamics concerned with the industry reforming. These benchmarks characterize the...
Persistent link: https://www.econbiz.de/10008603140
The work is dedicated to insufficiently known of interaction among motivation, stimulating system and organizational culture system. In quested data from the personnel of the 13th companies of St. Petersburg & Moscow was analyzed. The typology of organizational culture was established with the...
Persistent link: https://www.econbiz.de/10008603141
One of the basic issues in the field of corporate governance is the choice of the most adequate national model in conditions of globalization of modern economy. The comparative analysis of national models of corporate governance allows defining the basic advantages (costs) which are necessary...
Persistent link: https://www.econbiz.de/10008603142
The problem of formation of effective commands is actual now as its decision allows, using rather small investments to waken motivation and actively to use a professional-personal potential of employees for the organizational purposes achievement, thus forming and supporting at employees...
Persistent link: https://www.econbiz.de/10008603143
This working paper reviews the peculiarities of dynamic capabilities in Russian companies. Do they exist in Russian firms? The analysis of interview with top-managers of 9 firms from different industries is aimed the attempt to reveal the presence of the main elements of the dynamic capabilities...
Persistent link: https://www.econbiz.de/10008603144