Purpose – The purpose of this paper is to reply to Andrew V. Abela's “Marketing and consumption: a response to O …'Shaughnessy and O'Shaughnessy”: European Journal of Marketing . The article challenges a number of alleged claims in their paper … “Marketing, the consumer society and hedonism”, and the authors' response seeks to present a systematic and, hopefully …

scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of … the Australasian Marketing Journal ( AMJ ), the European Journal of Marketing ( EJM ) and the Journal of Marketing ( JM … in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to …

the marketing literature by comparing the market positioning of prominent marketing journals. Design …/methodology/approach – In order to identify the logistic regression applications, those journals having “marketing” term in their titles and …. Findings – The classification of marketing articles from the chosen prominent marketing journals were made by journal title …

Purpose – The purpose of the present study is to analyze the role the existing trust between marketing and R&D plays on … a new product development performance. As trust determining factors four key variables of relationship marketing have … favored by the existence of affective bonds among the participants. In this respect, the existing trust between marketing and …

providing the foundation to the nascent field of corporate marketing. This article seeks to break new ground by marshalling the … of corporate identity (marketing) and organisational identity (organisational behaviour). Design … terms of their implications for corporate level marketing. Findings – The authors' review of the literature makes an advance …

Purpose – The study seeks to explore the antecedents and implications of collaboration between sales and marketing and … marketing. Design/methodology/approach – Three exploratory case studies and a review of the literature are used to examine the … antecedents to collaboration between sales and marketing. The case studies allow this fuzzy and undefined area to be clarified and …

, the model needs to be tested with other samples and research objects. Marketing research into trust should focus on … intention and WOM behaviour. Marketing research should pay more attention to the role of trust in gaining new customers …. Practical implications – Because of the positive influence on marketing success, managers should focus on trust …

‐based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales … experience, and the marketing manager's relative level of formal education) on the following outcome variables: dysfunctional … between marketing managers and sales managers. In total, it develops and test 13 hypotheses. Partial least squares was used to …

Purpose – The primary objective of this research is to test a model examining interpersonal trust between marketing … with a counterpart marketing manager during a recent product development project. Findings – The hypothesized model has … high explanatory power and it was found that both trust dimensions strongly influenced the effectiveness of marketing …

Purpose – The purpose of this paper is twofold. First, to provide an overview of postmodern marketing in the consumer … internet as a marketing tool that can address the complexities inherent in postmodern consumer markets. Design … postmodern marketing consumer context, with postmodern consumers seeking both individualistic and communal brand experiences …