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e-Consumers in the Era of New Tourism
Sezgin, Erkan - 2016
-- 2.3.2 Advantages for Tourists -- 2.4 Development of Mobile Communication -- 2.5 Mobile Marketing in Tourism -- 2 ….5.1 Mobile Marketing -- 2.5.2 Development of Mobile Marketing -- 2.5.3 Characteristics of Mobile Marketing -- 2.5.4 Mobile … Marketing Tools -- 2.5.4.1 Short Message Service (SMS) and Multimedia Message Service (MMS) -- 2.5.4.2 Mobile Websites -- 2 …
Persistent link: https://www.econbiz.de/10014275808
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Psychologische und verhaltensbiologische Grundlagen des Marketing
Schrader, Karl - 2017 - Reprint 2017
Persistent link: https://www.econbiz.de/10014508066
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How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena; Daskou, Sofia - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 335-351). 2024
Persistent link: https://www.econbiz.de/10015064626
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Strategisches Marketing-Accounting : Nutzung des Rechnungswesens bei strategischen Marketingaufgaben
Schmidt, Rainer Wolfram - 1997
Marketing und Rechnungswesen werden in der Regel als zwei unabhängige und inkompatible Bereiche betrachtet. Die …
Persistent link: https://www.econbiz.de/10013514147
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Impact of digital technologies adoption on firm performance : the mediating role of social value creation and the moderating role of entrepreneurial marketing in Indian SMEs
Manigandan, R.; Raghuram, J. Naga Venkata - In: International journal of information systems and change … 14 (2024) 2, pp. 198-229
Persistent link: https://www.econbiz.de/10015064841
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The business of choice : how human instinct influences everyone's decisions
Willcox, Matthew - 2020 - 2nd edition
the science, Willcox helps you apply this to your own marketing and brand strategies. … … Unintentionally -- What Might Lead Us to Better Marketing Research, Then? -- Better Understanding of the Cognitive Biases and …
Persistent link: https://www.econbiz.de/10012499329
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Handbook of research methods for marketing management
Nunkoo, Robin (ed.); Teeroovengadum, Viraiyan (ed.);  … - 2021
Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M …. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry …, Viraiyan Teeroovengadum and Ashley Seebaluck -- 2. Necessary condition analysis in marketing research / Jan Dul, Sven Hauff and …
Persistent link: https://www.econbiz.de/10012665647
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Consumer psychology in a social media world
Dimofte, Claudiu V. (contributor);  … - 2016
pt. 1. Consumer engagement with social media -- pt. 2. Branding and advertising issues in social media -- pt. 3. Measurement and interpretation issues in social media -- pt. 4. Public policy issues in social and digital media.
Persistent link: https://www.econbiz.de/10013181876
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The foundations of marketing practice : a history of book marketing in Germany
Fullerton, Ronald A. - 2016
regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The …
Persistent link: https://www.econbiz.de/10013181924
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The Routledge companion to marketing history
Jones, Donald Gordon Brian (ed.); Tadajewski, Mark (ed.) - 2016
1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric … brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North … : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D …
Persistent link: https://www.econbiz.de/10013182036