(SHRM) and performance in service sectors firms in India. Also, it has tried to explore whether the three main approaches in … the area of SHRM – universalistic, contingency and configurational approaches hold true in an Indian setting. Design … work in the Indian service sector. Practical implications – The results of this study revealed that transport and IT …

Purpose – In 2007, India accounted for one‐third of the total $17‐billion global market for analytics. However, the … contexts in which it ought to be used is still ambiguous among senior managers in the Indian corporate milieu. The purpose of … this paper is to provide an overview of the analytics in the business context across organizations in India. Design …

/methodology/approach – Data were collected through a questionnaire survey from 485 employees from six organizations in India representing … manufacturing, telecommunications and information technology sectors and were analyzed using hierarchical multiple regressions …

sample size for the study comprised 332 Indian IT executives. The data were collected during the time when organizations were …

Purpose – The purpose of this paper is to understand the growing phenomenon of brand placements in the Indian movie … be highly prevalent in Indian movies. Showing the usage of the brand was the most common style of execution. The volume … of in‐film placements in Hollywood movies was found to be far higher than that in Indian movies. Research limitations …

trend of India‐based executives of multinational companies' (MNC) subsidiaries taking on global roles. Design … effectively on job opportunities that India‐based MNC subsidiaries provide.  …

/implications – The measures in this study were cross‐sectional, participants were employees in the information technology … demographic profiles and turnover reasons for Indian IT/BPO workers.  …

specific regions of the human brain. In the second step, this was followed by a conversation of about 30 minutes about the …

's preference for investment products in India, using CART technique. This study contributes to furthering the understanding of …