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The “bold and the beautiful” of the UAE retail environment
Madichie, Nnamdi O.; Blythe, Jim - In: Marketing Intelligence & Planning 29 (2011) 6, pp. 593-601
Purpose – This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption. Design/methodology/approach – The approach is based on a combination of personal observation and review of media reports on the...
Persistent link: https://www.econbiz.de/10014946278
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Essentials of marketing
Blythe, Jim - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003718878
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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Barriers to diversity : the case of advertising creatives
Blythe, Jim - In: Profiting from diversity : the business advantages and …, (pp. 241-255). 2010
Persistent link: https://www.econbiz.de/10003919126
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Key concepts in marketing
Blythe, Jim - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003707385
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Trade fairs as communication : a new model
Blythe, Jim - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
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Demarketing and marketing : a conceptual discussion
Blythe, Jim - In: Demarketing, (pp. 212-217). 2014
Persistent link: https://www.econbiz.de/10010203252
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Consumer behaviour
Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10010491191
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Essentials of marketing
Blythe, Jim - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10002157740
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Marketing
Blythe, Jim - 2006
Persistent link: https://www.econbiz.de/10003204204