Despite great attention to developing and disseminating techniques for measuring marketing performance, the extent to which these techniques improve strategic performance is little known. The authors report the results of a survey of 139 large organizations regarding their ability to measure...

There is no shortage of metrics an organization might use to measure marketing effectiveness. What’s lacking is solid advice on how to assemble and manage the best portfolio of metrics to populate a dashboard. This article offers guidance in three key areas: 1. Strategically reviewing existing...

Purpose: This study aims to examine the effects of marketing dashboards on resource allocation between exploratory and exploitative activities. It proposes that tactical dashboards will lead managers to place less emphasis on exploratory activities and more emphasis on exploitative activities...

Hayward, K.: The globalisation of the defence business. - S. 8-15. Clark, B.: More harm than good? The dangers of defence industry consolidation. - S. 16-21. Crane, C.: Dealing with reality. The difficulties of European consolidation. - S. 22-27. Henneberg, S. von: Is bigger always better? A...

This research compares two different approaches to identifying strategic groups, a cognitive approach, which reflects the perceptions of managers competing in the industry, and an objective approach, which reflects objective product-market characteristics. While there has been much recent...