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Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.; Chidambaram, Laku - In: Group decision and negotiation 24 (2015) 2, pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
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In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
Freundt, Marcel - In: Virales Marketing. 2015
Persistent link: https://www.econbiz.de/10011402789
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver (ed.) - 2016
Persistent link: https://www.econbiz.de/10011384197
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Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian - 2013
Persistent link: https://www.econbiz.de/10010236326
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Celebrity Marketing : der Trend zur Werbung mit Prominenten
Awada, Nadja - 2003
Persistent link: https://www.econbiz.de/10001769436
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Banner-@dvertising : Klickraten als Möglichkeit einer Mediaselektion im Internet?
Johannsen, Nicolai - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658239
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The emerging position of the internet as an advertising medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
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Der Markt wird's schon richten!? Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa - 2002
Persistent link: https://www.econbiz.de/10001682181
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Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
1984
Persistent link: https://www.econbiz.de/10001414464