In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
| Year of publication: |
2015
|
|---|---|
| Authors: | Freundt, Marcel |
| Published in: |
Virales Marketing. - Erfurt : Fachhochsch., Fachbereich Wirtschaftswiss.. - 2015
|
| Subject: | Computerspiel | Video game | Werbeträger | Advertising media | Product Placement | Product placement | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011402789