Eine Analyse relevanter Kriterien für die Nutzer von Segmentierungs-, ZielmarktfestlegungsundPositionierungstools zeigt, dass die Wahl einer zweckmäßigen grafischen Darstellung derKundensegmente und ihrer Präferenzen von entscheidender Bedeutung ist, wenn es um dieKommunikation von...

The main objective of this report is to describe a decision-support system for dynamic retailpricing and promotion planning. Our weekly demand model incorporates price, referenceprice effects, seasonality, article availability information, features and discounts. Building onprevious research, we...

This paper proposes a new model for studying the new product development process inan artificial environment. We show how connectionist models can be used to simulatethe adaptive nature of agents’ learning exhibiting similar behavior as practically experiencedlearning curves. We study the...

Tele.ring is a mobile phone organization selling contracts and cell phones in the Austrian market. The market situation in 2005 was highly competitive and dynamic, resulting in relatively short tariff life cycles. Excessively long lead times made tele.ring's management feel dissatisfied with...

Issues of segmentation and positioning have always been at the heart of marketing management. In recent years, much methodological progress has been made in order to carry out these two tasks simultaneously, that is, to combine certain types of clustering algorithms with appropriate...

This paper studies incentive schemes of knowledge distribution.