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Maßgeschneiderte Massenfertigung : neue Dimensionen im Wettbewerb
Pine, B. Joseph; Pine, B. Joseph - 1994
Persistent link: https://www.econbiz.de/10000412350
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Authenticity : what consumers really want
Gilmore, James H. - 2007
Persistent link: https://www.econbiz.de/10003451804
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How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph - In: Strategy & leadership : a publication of Strategic … 43 (2015) 3, pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
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You're only as agile as your customers think
Pine, B. Joseph - In: Managing customer relationships : a strategic framework, (pp. 263-276). 2004
Persistent link: https://www.econbiz.de/10002185049
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Mass customization : the new frontier in business competition
Pine, B. Joseph - 1999
Persistent link: https://www.econbiz.de/10004139488
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Mass customization : the new frontier in business competition
Pine, B. Joseph - 1993 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004157286
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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The eight principles of strategic authenticity
Pine, B. Joseph; Gilmore, James H. - In: Strategy & leadership : a publication of Strategic … 36 (2008) 3, pp. 35-40
Persistent link: https://www.econbiz.de/10003731878
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Should Gordon continue to back Marty's no-holds-barred authenticity approach?
Gilmore, James H.; Pine, B. Joseph - In: Harvard business review : HBR 86 (2008) 3, pp. 42
Persistent link: https://www.econbiz.de/10003649099
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Do you want to keep your customers forever?
Pine, B. Joseph; Peppers, Don; Rogers, Martha - 2009
Persistent link: https://www.econbiz.de/10008860039