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"Beeing hopeful" oder wie die Biene zum Corporate Weblog kommt : sprachliche, inhaltliche und gestalterische Mittel der Interaktivität
Janoschka, Anja - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 85-106). 2008
Persistent link: https://www.econbiz.de/10003759649
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek; Griseri, Luca - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
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Customer reviews of hotel experiences through consumer generated media (CGM)
Jeong, Miyoung; Jeon, Myunghee Mindy - In: Journal of hospitality & leisure marketing : the … 17 (2008) 1/2, pp. 121-138
Persistent link: https://www.econbiz.de/10003766548
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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E-riches 2.0 : next-generation marketing strategies for making millions online
Fox, Scott C. - 2009
Persistent link: https://www.econbiz.de/10003805932
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This is social media : tweet, post, link and blog your way to business success
Clapperton, Guy - 2009
Persistent link: https://www.econbiz.de/10003865476
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Networking erreicht die Marketingabteilung
Hahn, Thorsten - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 363-374
Persistent link: https://www.econbiz.de/10003818391
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Social Media Marketing : Marketing mit Blogs, sozialen Netzwerken und weiteren Anwendungen des Web 2.0
Hettler, Uwe - 2010
Persistent link: https://www.econbiz.de/10003819340