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Branding post-communist nation...
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The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Kaneva, Nadia
;
Klemmer, Austin
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10011655771
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Branding post-communist nations : marketizing national identities in the "new" Europe
Kaneva, Nadia
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10015067387
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