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e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Persistent link: https://www.econbiz.de/10011984972
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...
Persistent link: https://www.econbiz.de/10011984974
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...
Persistent link: https://www.econbiz.de/10011984983
The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...
Persistent link: https://www.econbiz.de/10011984995
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011985004
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006
usefulness, social influence and attitude toward Facebook, while the perceived ease of use has no direct influence on these … determining the attitude of the individual towards Facebook as a tool for finding information about the product. …
Persistent link: https://www.econbiz.de/10011985010
This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries - Croatia and Slovenia.The aim is to expose the causal relation between the expression of an individual's animosity,her/his...
Persistent link: https://www.econbiz.de/10011985051
The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also...
Persistent link: https://www.econbiz.de/10011985064
equity, using belief-attitude- intention hierarchy of effects. The formative indicators include brand credibility, brand …
Persistent link: https://www.econbiz.de/10011985071