Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity
Year of publication: |
2012
|
---|---|
Authors: | Mathew, Veeva ; Thomas, Sam ; Injodey, Joseph I |
Published in: |
Economic Review: Journal of Economics and Business. - Tuzla : University of Tuzla, Faculty of Economics, ISSN 1512-8962. - Vol. 10.2012, 2, p. 73-82
|
Publisher: |
Tuzla : University of Tuzla, Faculty of Economics |
Subject: | brand credibility | brand commitment | loyality intentions | brand equity | structural equations modelling (SEM) | sequential chi-square difference tests (SCDT) |
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