This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model...

“Buying local†has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local†attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price...

Organic food consumption is increasing among United Arab Emirates (UAE) consumers in the last few years. This increase is due to high per capita income, more awareness on healthy food and the diverse population. Consumers are willing to pay higher prices for the certified organic food products....

We explore the questions of whether and why Real Estate Investment Trusts (REITs) pay more for real estate than non-REIT buyers, consequently breaking the law of one price. We develop a model where REITs optimally pay more for property because (1) they are able, due to capital access advantages...

The knowledge of the overall willingness-to-pay and the specific price premiums consumers accept when buying foods with less fat, saturated fat, sodium, sugar and more fiber shapes food manufacturer and distributor marketing strategies and supports the development of public health strategies....

Frequent flier programs (FFPs) are said to affect airline customer behaviour such that revenue of sponsoring airlines increases. To this end prior research relies on assumptions of competition, lock-in effects and variations in scale and scope of FFPs. Whether a FFP by itself induces a price...

This paper analyses the impact of quality based labelling on product prices, factor allocation and the resulting effects on producers within the context of an international trading system. A general equilibrium model, calibrated to 1998 data, describes United States and European Union labelling...

The purpose of this paper is to discuss how to improve business competitiveness for Japanese subcontract parts manufacture (SPM, parts manufacturers subcontract lending figure) through the rise of corporate brand image and the improvement of employees' motivation. In order to get rid of the...

Normative and historical arguments support the idea that religion potentially shapes decisions to support fair trade products. That said, the question of how religion influences organizational decision-makers to purchase fair trade products in a business-to-business context has remained largely...