Consideration of the technological brands and price premium strategies for SPM in Japan
Year of publication: |
2013
|
---|---|
Authors: | Mitsuyama, Hiro ; Iijima, Masaki ; Uchimoto, Yukio |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 14.2013, 4, p. 356-367
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | core technology | technological brands | visualisation | mieruka | price premium | workplace improvement | work environment | confidence | employee motivation | employee loyalty | proactive action | Kaizen activities | Japan | subcontracting | parts manufacturing | brand image | corporate brand | corporate image | working conditions | quality improvement |
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