In the context of a reflection on the changes in relations between individuals and their jobs, this thesis addresses the international mobility of professional post-graduate students. We focus on their behavior prior to departure, studying the factors from their perspective. Our research...

The aim of this article is to assess advertising creativity and its influence on brand attitude. While creativity is currently measured by advertising professionals, our measure focuses on viewer's judgments of the creativity of advertisements (perceived creativity). A scale was developed to...

This paper identifies social network analysis (SNA) as a newly emerging methodology for the study of on-line communities in marketing. In order to examine what constitutes SNA, this paper reviews prior research on the topic: data-gathering techniques, measures of network structure (density,...

Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital...

Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...

Partant de recherches menées par Thatcher et Perrewé (2002) et Ahuja et Thatcher (2005), cette étude appro- fondit l’analyse de l’impact de variables générales et spécifiques aux technologies de l’information (TI) liées à l’environnement de travail sur les différences...

A partir d’une étude de l’offre de contrats d’assurance dépendance en France, on analysera les principales caractéristiques des contrats proposés (qu’ils soient individuels ou collectifs, facultatifs ou obligatoires). Les termes des contrats seront définis (niveau de dépendance...