Communication historians have long associated the transformation of journalistic storytelling with the advent of telegraphy. Transmitting news stories as electrical impulses, rather than transporting them as fully formed messages, favored such stylistic qualities as brevity, an inverted-pyramid...

Nowadays, what can be identified as info-communication age, the mobile phone became a determinant technical device in life. I studied the mobile device selection criteria and usage habits of university students with a non-representative research. The results show that the price, look and shape...

Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance...

The popularity of social media for business and marketing is on a definite rise. Although researchers are increasingly studying various aspects of SNS (social networking sites) marketing and e-commerce, there are still few studies into the impact of Instagram due to the relatively new nature of...

The place marketing concept is one of the most popular concepts used in the analysis and promotion of countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique....

Si, pendant longtemps, l’e-mail a constitué le mécanisme de diffusion privilégié des annonceurs, les plateformes communautaires permettent l’introduction de nouveaux outils de transmission. Un regard analytique et scientifique est porté sur les processus de diffusion de chacun de ces...

Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The...

The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Consequently this...

Ante las crisis, del tipo que sean, económicas, de inseguridad, etc. las personas reaccionan (aumentando el ingreso o modificando hábitos de consumo), no queriendo asumir la realidad, para después convertir sus posibles consecuencias en foco de atención, generalmente acompañado de la...

Superstitious beliefs affect economic activity and may have noticeable economic impacts. In China, numbers often convey certain superstitious meanings. Retailers in China manipulate digital patterns on price tags to fit consumers’ superstitious preferences. In this paper, I analyze such...