de Obesso Grijalvoa, Ana María; Gutiérreza, Sonia San … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199
, such as reputation, and on the other hand, they can seek for more informal information, such as positive word …-of-mouth communication from relatives and friends, to generate or increase trust, and through this variable, to develop an intention o … they have not still worked with a specific bank. Results indicate the importance both of the reputation signal and of the …