Thompson, Craig J; Tambyah, Siok Kuan - In: Journal of Consumer Research 26 (1999) 3, pp. 214-41
Cosmopolitanism is often heralded as a cultural orientation ideally suited to the sociocultural and economic complexities emanating from the accelerating pace of globalization. In this study, we analyze the consumption stories of expatriate professionals who are trying to enact a cosmopolitan...