The Role of Metaperception on the Effectiveness of Referral Reward Programs
Year of publication: |
2013
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Authors: | Wirtz, Jochen ; Orsingher, Chiara ; Chew, Patricia ; Tambyah, Siok Kuan |
Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 16.2013, 1, p. 82-98
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