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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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Cultural issues in crisis communication : a comparative study of messages chosen by South Korean and US print media
Wertz, Emma K.; Kim, Sora - In: Journal of communication management : an international … 14 (2010) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10003949167
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Process in action learning teams : similarities and variations
Huge, Michael; Bing, John W. - In: Action learning and its applications, (pp. 131-143). 2010
Persistent link: https://www.econbiz.de/10003946533
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Cultural differences in motivation factors influencing the management of foreign laborers in the Korean construction industry
Kim, Sangyong; Kim, Jin-Dong; Shin, Yoonseok; Kim, Gwang-Hee - In: International journal of project management : the … 33 (2015) 7, pp. 1534-1547
Persistent link: https://www.econbiz.de/10011381331
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
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The relationship between needs and job attitudes in South Korea and Germany
Steinmetz, Holger; Park, Yang-Kyu; Kabst, Rüdiger - In: Journal of managerial psychology 26 (2011) 7, pp. 623-644
Persistent link: https://www.econbiz.de/10009407338
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The key characteristics of different types of employees : a summary of six studies
Kim, Chong Won; Smith II, Harlan M.; Sikula Sr, Andrew; … - In: American journal of business : applying research to … 26 (2011) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10009407641
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The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 297-310
Persistent link: https://www.econbiz.de/10009270610