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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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Consumers' identification of corporate social responsibility activity in Taiwan : does it matter for emotional dimension and purchase intention?
Fang, Wenchang; Koh, Tuan-Hoon; Chen, Chun-Shuo - In: International journal of business 22 (2017) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10011690732
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Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Impulse buying behaviour in cosmetics marketing activities
Wu, Pei-Tzu; Lee, Cheng-Jong - In: Total quality management & business excellence : an … 27 (2016) 9/10, pp. 1091-1111
Persistent link: https://www.econbiz.de/10011687855
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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The influence of features, brand image, brand loyalty, and price point towards purchasing decision (a case study on the users of Samung Galaxy Series in Depok, Indonesia)
Segoro, Waseso; Wahida, Fidiana - In: International journal of applied business and economic … 16 (2018) 1, pp. 59-62
Persistent link: https://www.econbiz.de/10011981688
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The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India
Kala, Devkant; Chaubey, D. S. - In: International journal of services, economics and management 9 (2018) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10011989224
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The influence of product innovation, brand image, and physical evidence to purchase decision and WOM of Starbucks in Jakarta
Sri Wahyuni - In: Middle East journal of management : MEJM 6 (2019) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10012101165