Impulse buying behaviour in cosmetics marketing activities
Year of publication: |
September-October 2016
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Authors: | Wu, Pei-Tzu ; Lee, Cheng-Jong |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 9/10, p. 1091-1111
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Subject: | consumption situation | experiential marketing | brand image | impulse buying behaviour | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Emotion | Markenführung | Brand management |
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