The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...

The tourism and hospitality industry currently faces one of its most serious operational, commercial, and financial crises as a result of the worldwide spread of COVID-19. Both destinations and source markets are substantially affected and have suspended operations and commercial activities....

Tourism is one of the biggest industries in the world and its contribution to the global economy has continued to grow. Due to the rapid development of technology, tourism has seen some critical changes in how people interact with the industry. By applying artificial intelligence (AI) to...