Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Year of publication: |
2011
|
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Authors: | Woodside, Arch G. ; Coleman, Linda Jane |
Published in: |
Tourism sensemaking : strategies to give meaning to experience. - Bingley [u.a.] : Emerald, ISBN 0-85724-853-7. - 2011, p. 223-231
|
Subject: | Studium | University education | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Führungskräfteentwicklung | Leadership development | Verkaufsverhalten | Sales behaviour | Narrative Methode | Narrative method | USA | United States |
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