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The marketing manual
Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
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Companion encyclopedia of marketing
Baker, Michael John (ed.) - 1995
Persistent link: https://www.econbiz.de/10013487982
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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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Marketing in evolution : essays in honour of Michael J. Baker
Shaw, Susan A. (contributor); Hood, Neil (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10013486670
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The marketing book
Baker, Michael John (ed.); Hart, Susan (ed.);  … - 2016 - Seventh edition
Persistent link: https://www.econbiz.de/10011411798
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Industrial innovation : technology, policy, diffusion
Baker, Michael John (ed.) - 1979
Persistent link: https://www.econbiz.de/10000048214
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Marketing in adversity
Baker, Michael John (ed.) - 1976 - 1. publ.
Persistent link: https://www.econbiz.de/10000053056
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Marketing : an introductory text
Baker, Michael J. - 1971
Persistent link: https://www.econbiz.de/10014378399