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Marketing research on environmental sustainability

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment

Marzouk, Omneya A.; Mahrous, Abeer A. - In: Journal of global marketing 33 (2020) 5, pp. 335-353

Persistent link: https://www.econbiz.de/10012313051

Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption

Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582

Persistent link: https://www.econbiz.de/10011734552

Is sustainability in fashion industry really sustainable? : a conceptual analysis of consumer behaviour

Muntean, Denisa-Roxana; Marinica, Daniela; Cosmovici, Paul - In: Romanian economic and business review 17 (2022) 4, pp. 54-64

Persistent link: https://www.econbiz.de/10014279422

Factors affecting consumers' green product purchase decisions

Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347

Persistent link: https://www.econbiz.de/10011298763

Effective factors on consumers' decision to buy green products

Eidi, Fatemeh; Shahbazi, Arvin Sedigh - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 795-807

Persistent link: https://www.econbiz.de/10011763517

Marketing eco-fashion : the influence of brand name and message explicitness

Yan, Ruoh-nan; Hyllegard, Karen H.; Blaisi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-168

Persistent link: https://www.econbiz.de/10009532000

Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia

Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225

Persistent link: https://www.econbiz.de/10011346385

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