Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts

1. Planning strategy -- 2. Quantitative tools of strategic analysis -- 3. Qualitative tools of strategic analysis -- 4. The competitive structure -- 5. Scenario analysis -- 6. Competitive analysis -- 7. Analysis of impacts.

Goodwill : meaning and relevance -- The valuation of the internally generated goodwill snd its breakdown -- Business goodwill and corporate goodwill -- Goodwill and competitive heterogeneity : system goodwill, positional goodwill and firm capabilities -- Valuation of unrecorded intangible assets...

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to...