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The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel; Fandos, Carmina; Flavián Blanco, Carlos - In: Journal of food products marketing 15 (2009) 1, pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
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Influencias ambientales en la relación orientación al mercado-resultados del profesorado de marketing en la Universidad española
Flavián Blanco, Carlos; Lozano Velázquez, F. Javier - In: Cuadernos de economía y dirección de la empresa : CEDE 32 (2007), pp. 49-79
Persistent link: https://www.econbiz.de/10003657874
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The introduction of information technologies in retailing : an application to some European countries
Flavián Blanco, Carlos (contributor) - In: Contemporary problems of international economy, (pp. 135-147). 1998
Persistent link: https://www.econbiz.de/10001509266
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Comportamiento estratégico de las cajas de ahorros : aplicación empírica
Flavián Blanco, Carlos - In: Cuadernos aragoneses de economía 4 (1994) 1, pp. 65-99
Persistent link: https://www.econbiz.de/10001173405
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos; Ibáñez-Sánchez, Sergio; Flavián … - In: International journal of hospitality management 98 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
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Feeling confident and smart with webrooming : understanding the consumer's path to satisfaction
Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10012060908
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The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel; Flavián Blanco, Carlos; … - In: Journal of marketing communications 26 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 847-863
Persistent link: https://www.econbiz.de/10012179483