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On the dysfunctional consequences of salesperson exhaustion
Darrat, Mahmoud; Atinc, Guclu; Babin, Barry J. - In: Journal of marketing theory and practice 24 (2016) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10011489686
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Common methods variance detection in business research
Fuller, Christie M.; Simmering, Marcia J.; Arinc, Guclu; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3192-3198
Persistent link: https://www.econbiz.de/10011507979
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Should we use single items? : better not
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
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Empathy, nonverbal immediacy, and salesperson performance : the mediating role of adaptive selling behavior
Limbu, Yam B.; Jayachandran, Chinnappa Naidu; Babin, … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 654-667
Persistent link: https://www.econbiz.de/10011564327
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2013 AMS Conference - wine marketing track
Babin, Barry J. (contributor) - Academy of Marketing Science - 2012
Persistent link: https://www.econbiz.de/10010421925
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Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
Mesak, Hani I.; Bari, Abdullahel; Babin, Barry J.; … - In: European journal of operational research : EJOR 211 (2011) 3, pp. 642-649
Persistent link: https://www.econbiz.de/10008933363
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When income matters : customers evaluation of shopping malls' hedonic and utilitarian orientations
Allard, Thomas; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of retailing and consumer services 16 (2009) 1, pp. 40-49
Persistent link: https://www.econbiz.de/10003803130
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Editorial: Introduction to the special section on retailing research: things change, things stay the same
Chebat, Jean-Charles; Babin, Barry J. - In: Journal of business research : JBR 61 (2008) 8, pp. 805
Persistent link: https://www.econbiz.de/10003736737