Service with personality : a note on generalizing personality across services contexts
Year of publication: |
2011
|
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Authors: | Spielmann, Nathalie ; Babin, Barry J. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 467-474
|
Subject: | Dienstleistungsmarketing | Services marketing | Persönlichkeitspsychologie | Personality psychology |
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