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Customer engagement in social media : a framework and meta-analysis

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228

Persistent link: https://www.econbiz.de/10012386915

Sales force management

Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv; … - 2020 - Second edition

Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force....

Persistent link: https://www.econbiz.de/10012227963

Résultats d'une méta-analyse sur la valeur perçue de magasinage

Babin, Barry J.; Krey, Nina - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 132-141

Persistent link: https://www.econbiz.de/10012308397

Covariance-based structural equation modeling in the Journal of advertising : review and recommendations

Hair, Joseph F.; Babin, Barry J.; Krey, Nina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 163-177

Persistent link: https://www.econbiz.de/10011686516

Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging

Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012061002

Marketing and branding in family business : assessing the landscape and charting a path forward

Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10012061005

Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results

James, Kevin W.; James, Hui; Babin, Barry J.; Parker, … - In: Journal of managerial issues : JMI 31 (2019) 2, pp. 137-150

Persistent link: https://www.econbiz.de/10012098710

An action-based approach to retail brand engagement

Saleh, Amin; Chefor, Ellis; Babin, Barry J. - In: Predicting trends and building strategies for consumer …, (pp. 27-43). 2019

Persistent link: https://www.econbiz.de/10012023212

Business research methods

Quinlan, Christina; Babin, Barry J.; Carr, Jon C.; … - 2019 - Second edition

Persistent link: https://www.econbiz.de/10011967287

Examining customer-created guilt in a service context

Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844

Persistent link: https://www.econbiz.de/10011970112

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