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The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
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Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.; Schindler, Robert M. - 2009
Persistent link: https://www.econbiz.de/10003784636
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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669
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Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670
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Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M. - 2009
Persistent link: https://www.econbiz.de/10003784801
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Understanding, measuring, and using brand equity
Dyson, Paul; Farr, Andy; Hollis, Nigel S. - 2009
Persistent link: https://www.econbiz.de/10003784813
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Does your brand have the energy to compete?
Farr, Andy - 2009
Persistent link: https://www.econbiz.de/10003784815