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Consumer behaviour
83,564
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81,114
Brand management
17,734
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17,321
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9,712
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9,678
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9,664
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9,501
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9,107
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9,064
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6,295
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4,955
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4,618
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4,427
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4,375
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4,006
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3,956
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3,746
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3,610
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3,590
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3,460
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3,451
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3,449
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3,370
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3,360
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Esch, Franz-Rudolf
146
Huber, Frank
135
Burmann, Christoph
132
Han, Heesup
124
Belk, Russell W.
117
Mattila, Anna S.
108
Bauer, Hans H.
107
Phau, Ian
105
Grunert, Klaus G.
102
Herrmann, Andreas
101
Wiedmann, Klaus-Peter
97
Baumgarth, Carsten
93
Gierl, Heribert
86
Lusk, Jayson L.
85
Melewar, T. C.
84
Foxall, Gordon R.
83
Sheth, Jagdish N.
80
Bruhn, Manfred
78
Khare, Arpita
78
Usman, Osly
76
Loureiro, Sandra Maria Correia
74
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Septianto, Felix
71
Bagozzi, Richard P.
70
Dwivedi, Yogesh Kumar
70
Laroche, Michel
69
Meffert, Heribert
69
Paul, Justin
68
Wansink, Brian
68
Agarwal, Sumit
67
Keller, Kevin Lane
67
Stavins, Joanna
67
Bruwer, Johan
65
Verhoef, Peter C.
65
Rajagopal
64
Tomczak, Torsten
64
Pelsmacker, Patrick de
62
Swoboda, Bernhard
62
Ahlert, Dieter
60
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Verlag Dr. Kovač
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American Marketing Association
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IGI Global
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30
European Association of Agricultural Economists - EAAE
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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INSEAD
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Springer International Publishing
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9
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9
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8
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8
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8
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Journal of business research : JBR
2,173
Journal of retailing and consumer services
1,966
International journal of hospitality management
816
International journal of consumer studies
770
Psychology & marketing
700
The journal of brand management : an international journal
644
SpringerLink / Bücher
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
531
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
European Journal of Marketing
416
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of Consumer Marketing
380
Journal of marketing research : JMR
368
Journal of marketing management : MM
360
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of travel and tourism marketing
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of retailing
337
Journal of marketing communications
334
Journal of international consumer marketing
330
Journal of marketing
327
Marketing intelligence & planning
319
Journal of fashion marketing and management
313
Journal of the Academy of Marketing Science
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
Journal of Product & Brand Management
303
The international review of retail, distribution and consumer research
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
International journal of contemporary hospitality management
282
The journal of services marketing
274
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ECONIS (ZBW)
91,548
Other ZBW resources
3,354
USB Cologne (EcoSocSci)
1,783
EconStor
700
RePEc
608
BASE
98
OLC EcoSci
43
ArchiDok
4
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271
Product-design perception and brand strength
Leder, Helmut
;
Carbon, Claus-Christian
;
Kreuzbauer, Robert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
2
,
pp. 4-7
Persistent link: https://www.econbiz.de/10003456378
Saved in:
272
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
Romaniuk, Jenni
;
Gaillard, Elise
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 267-284
Persistent link: https://www.econbiz.de/10003458974
Saved in:
273
Explaining behavioural intentions toward co-branded products
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
Saved in:
274
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
Saved in:
275
Experience the message : how experiential marketing is changing the brand world
Lenderman, Max
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003463228
Saved in:
276
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
277
Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
278
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
Saved in:
279
Exploring the moderating effects of the hedonic/utilitarian value on brand extension evaluations
Tsao, Wenchin
;
Wu, Couchen
- In:
Journal of international selling and sales management
13
(
2007
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10003426550
Saved in:
280
The branding of next-generation products
Bertini, Marco
(
contributor
);
Gourville, John T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470290
Saved in:
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