Product-design perception and brand strength
Year of publication: |
2007
|
---|---|
Authors: | Leder, Helmut ; Carbon, Claus-Christian ; Kreuzbauer, Robert |
Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 24.2007, 2, p. 4-7
|
Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
-
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina, (2016)
-
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie, (1991)
-
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin, (2011)
- More ...
-
Design evaluation: from typical problems to state-of-the-art solutions
Carbon, Claus-Christian, (2007)
-
Scenario-based touching: on the influence of top-down processes on tactile and visual appreciation
Jakesch, Martina, (2011)
-
Carbon, Claus-Christian, (2008)
- More ...