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Personalisierung im Internethandel : die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Stüber, Eva - 2013 - 2., aktualisierte und erw. Aufl.

Persistent link: https://www.econbiz.de/10009713262

Informationssuche und Online Word-of-Mouth : eine empirische Analyse anhand von Diskussionsforen

Reichelt, Jonas - 2013

Persistent link: https://www.econbiz.de/10009728003

Media and convergence management

Diehl, Sandra (ed.); Karmasin, Matthias (contributor) - 2013

Persistent link: https://www.econbiz.de/10009760127

Active ageing and solidarity between generations in Europe : first results from SHARE after the economic crisis

Börsch-Supan, Axel (ed.) - 2013

Persistent link: https://www.econbiz.de/10009764088

Pricing and inventory strategies for perishable products in a competitive market considering strategic consumers

Hou, Lihua; Nie, Tengfei; Zhang, Jianghua - In: Transportation research : an international journal 184 (2024), pp. 1-23

Persistent link: https://www.econbiz.de/10015078321

Service quality attributes on customers' perceived value and behavioral intention of district health centres : a moderating effect of health-care subsidy

Tavitiyaman, Pimtong; Law, Tin-Sing Vincent; Fong, … - In: International journal of quality and service sciences 16 (2024) 2, pp. 251-269

Persistent link: https://www.econbiz.de/10015078345

Tit for tat : how hotel guests can be convinced to do their part to reduce energy consumption

Steiger, Robert; Scholl-Grissemann, Ursula; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077889

Meaningful body talk : emotional experiences with music-based group interactions

Wang, Junchuan; Luo, Qiuju; Li, Mimi - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077893

NeuroAI : winning the minds of consumers with neuroscience powered GenAI

Pradeep, A. K.; Chakravarty, Rajat; Acharya, Anirudh; … - 2025

"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate...

Persistent link: https://www.econbiz.de/10014544003

Kundenstolz im B2C-Bereich : Eine empirische Analyse der Ursachen und Konsequenzen

Römhild, Julia - 2017

Theoretische Grundlagen zur Erklärung von Stolz innerhalb des Kundenverhaltens -- Konzeptualisierung des Phänomens Kundenstolz -- Empirische Analyse der Ursachen und Konsequenzen von Kundenstolz im B2C-Bereich -- Theoretische und praktische Implikationen von Kundenstolz fur das Relationship...

Persistent link: https://www.econbiz.de/10014020203