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Purpose – The authors aim to present a structural guide for data collection in a participant‐oriented, B2B context. Design/methodology/approach – A three‐stage interview process following the work of Seidman is presented, along with key issues on how to plan, structure, and execute a B2B...
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management research on the experiential, existential and ontological dimensions of events. Phenomenology provides a sound … surprisingly, phenomenology has not yet been systematically applied on the event management field. The purpose of this conceptual … paper is to introduce phenomenology to the study of events, demonstrate its value for the field and encourage as well as …
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As marketers and researchers we understand quality from the consumer's perspective, and throughout contemporary service quality literature there is an emphasis on what the consumer is looking for, or at least that is the intention. Through examining the underlying assumptions of dominant service...
Persistent link: https://www.econbiz.de/10009447910
Purpose The purpose of this short reflection is to allow for an informed use of both phenomenography and phenomenology … particularly in accounts of information literacy commonly describing phenomenography as distinct from phenomenology. Findings Both … phenomenography and phenomenology continue to hold much credence in methods applied across scores of academic fields, with information …
Persistent link: https://www.econbiz.de/10014855510
qualitatively different ways in which value is experienced by individuals. The authors propose phenomenography as a research … family resemblances accommodates actors’ different conceptions of value. Phenomenography is an appropriate approach to …, and using phenomenography as method, provides methodological clarity to a long-standing research issue. Using the …
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