Fisher, Ron; Francis, Mark; Thomas, Andrew; Burgess, Kevin - In: Qualitative Market Research: An International Journal 19 (2016) 4, pp. 378-394
qualitatively different ways in which value is experienced by individuals. The authors propose phenomenography as a research … family resemblances accommodates actors’ different conceptions of value. Phenomenography is an appropriate approach to …, and using phenomenography as method, provides methodological clarity to a long-standing research issue. Using the …