Chidmi, Benaissa; Lopez, Rigoberto A. - In: American Journal of Agricultural Economics 89 (2007) 2, pp. 324-337
The <link rid="b2">Berry, Levinsohn, and Pakes (1995)</link> market equilibrium model is extended to the supermarket chain level to examine consumer choices and retail competition for thirty-seven brands of breakfast cereals in Boston. Estimated taste parameters for product characteristics vary significantly across...