This paper advances on the importance of the adaptation of the firm to the International Business Environment (IBE …). The IBE is a distinguishing factor in international business studies and the firm?s adaptation to the environment has been … presented as a basic survival strategy. We argue that adaptation is indeed a dynamic and largely internally driven process that …

economy/culture and production/consumption.Commodities and commodification represent acontentious convergence of economic … andsymbolic exchanges around the world that arecommonly associated with globalization. Copyright Kluwer Academic Publishers 2004 …

globalization. At the same time, however, globalization creates favourable conditions for all forms of particularization …

globalization. At the same time, however, globalization creates favourable conditions for all forms of particularization …