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Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin; Hermann, Erik - In: Journal of advertising 48 (2019) 4, pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Dynamic capabilities and employee participation : the role of trust and informal control
Wohlgemuth, Veit; Wenzel, Matthias; Berger, Elisabeth S. C. - In: European management journal 37 (2019) 6, pp. 760-771
Persistent link: https://www.econbiz.de/10012133988
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin; Rosengren, Sara - In: International journal of advertising : the review of … 39 (2020) 2, pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
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Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
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Challenges in an age of dis-engagement
Zabkar, Vesna (ed.); Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana>; European Advertising Academy - 2017
Persistent link: https://www.econbiz.de/10011660479