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How pro-social purpose agencies define themselves and their value : an emerging business model in the advertising-agency world
LaVoi, Samantha; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012695162
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter; Haley, Eric John; … - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo; Haley, Eric John - In: Journal of advertising research 60 (2020) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
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What you think you know : the effects of prior financial education and readability on financial disclosure processing
Lee, Taejun; Yun, Tai Woong; Haley, Eric John - In: The journal of behavioral finance : a publication of … 18 (2017) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10012008680
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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Propaganda strategies of Korean war-era leaflets
Kim, Sora; Haley, Eric John - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
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Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler; Haley, Eric John - In: Journal of advertising research 64 (2024) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131
Persistent link: https://www.econbiz.de/10007378747
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831