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Haley, Eric
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Chung, Wonjun
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Kim, Sora
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Lee, Taejun
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Taylor, Ronald E.
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Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
The journal of services marketing
4
International journal of advertising : the review of marketing communications
3
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International Journal of Bank Marketing
2
Journal of Consumer Affairs
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
34
OLC EcoSci
24
Other ZBW resources
6
RePEc
2
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo
;
Haley, Eric
;
Johnson Avery, Elizabeth
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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42
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
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43
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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44
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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45
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 192-210
Persistent link: https://www.econbiz.de/10010033590
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46
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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47
Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
32
(
2003
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10008118199
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48
A Look Inside the World of Advertising-Free Publishing: A Case Study of Ms. Magazine
Cunningham, Anne
;
Haley, Eric
- In:
Journal of current issues and research in advertising : …
22
(
2000
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10008120197
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49
The Great American Blowup: Puffery In Advertising and Selling
Preston, Ivan L.
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
26
(
1997
)
4
,
pp. 64
Persistent link: https://www.econbiz.de/10008122317
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50
How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.
;
Grubbs Hoy, Mariea
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
25
(
1996
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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